Brand Strategy on Instagram
A course by Julieta TelloBusiness Coach
A course by Julieta Tello, Business Coach
Boost your brand image by using tools and creating content that produce results
Instagram has become the leading social media platform for brands and small businesses thanks to its features and the ever-increasing number of users to engage with. It’s a powerful tool for sharing content and knowing how to use it can help you boost your brand. Argentine marketing strategist Julieta Tello has taken full advantage of Instagram to achieve tangible results and transform herself into an influencer with her brand @ design.junkie
In this course, learn step by step how to build a successful Instagram strategy for your brand and manage your profile like a pro to achieve tangible results.
What will you learn in this online course?
18 lessons & 24 downloads
What Are We Going to Do in This Course?
1 minute, 3 seconds
What Is Instagram and Why Use It?
5 minutes, 17 seconds
Define a Brand Positioning Strategy
16 minutes, 4 seconds
How to Use Instagram Stories to Connect and Convert?
9 minutes, 2 seconds
Understanding Your Statistics
7 minutes, 12 seconds
Instagram Ads
4 minutes, 39 seconds
What's included in this course?
Julieta opens the course by introducing herself and tells you about her professional career, her experience on Instagram, and her project Design Junkie. She also shares her main influences and sources of inspiration.
Begin with basic concepts and find out why Instagram is so important and how you can use it professionally to create an authentic and relevant brand.
Define who you are and your brand’s positioning using the tools that Julieta shows you. Establish your brand's purpose, your target audience, brand values and personality, the added value you offer your customers, and your business model. Then, set the goals you want to achieve on Instagram.
Learn how to write an attractive description that complements your profile picture–your bio is the first point of contact with your target audience.
Explore the concept of storytelling and why it’s key to promoting your brand, and see how to create engaging conversations on your feed and reinforce them with inspiring photos. Julieta then shows you the app she uses to get the best filters along with other useful tools.
Next, discover how to use Instagram Stories to connect with your audience. Juliet shares some tips on how to get the most out of this feature and helps you understand your statistics so you can make better decisions.
Find ways to make life easier with a series of apps you can use to manage, schedule, and measure the results of your posts.
Finally, learn how to find your target, attract more followers organically, and earn their loyalty. Once you are satisfied with your account, invest in Instagram promotions to increase the reach of your content and quickly boost the number of followers you have.
What is this course's project?
Build your brand's strategy on Instagram by writing an engaging biography and creating nine posts with powerful visual content that defines your brand, tells a meaningful story, and includes relevant hashtags for your audience.
Projects by course students
Who is this online course for?
Creative minds and entrepreneurs who want to show the world who they are and what they do by developing a personal or professional brand.
Requirements and materials
All you need is a smartphone and the desire to learn!
Reviews
- 2 months ago
Muy bien! Merece la pena una actualización ya, pero bien para empezar!
- 4 months ago
Muy claro y enfocado a lo practico lo importante es póner todo en practica rapido.
- 6 months ago
Me gustó si estoy aprendiendo . Necesito más cursos y así podré comparar este q es el primero. Pero aun así creo q es muy bueno para empezar
- 7 months ago
Obsoleto
- 7 months ago
Muy bueno, dinámico, concreto y te enseña lo principal de cómo construir una marca en Instagram
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
Content
- U1
Introduction
- About Me
- Influences
- What Are We Going to Do in This Course?
- U2
Get to Know Instagram
- What Is Instagram and Why Use It?
- Why and How to Create Your Instagram Account for Companies?
- U3
Defining Your Strategy
- Define a Brand Positioning Strategy
- Your Unique Proposal
- Defining Your Instagram Goals
- U4
The Fundamental Elements of Your Strategy
- Create a Really Attractive Biography
- Design an Irresistible Gallery Visual Content
- The Importance of Storytelling
- How to Use Instagram Stories to Connect and Convert?
- Understanding Your Statistics
- U5
How to Increase the Number of Followers and Your Level of Engagement
- How to Find and Capture Your Target on Instagram 1
- How to Find and Capture Your Target on Instagram 2
- How to Grow Engagement?
- Instagram Ads
- What You Should Never Do with Your Instagram Account
- FP
Final project
- Brand Strategy on Instagram
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course guides you to define your brand’s purpose and values, build an attractive visual presence, and use Instagram-specific tools and strategies to showcase your work and boost your visibility as a craftsperson or entrepreneur.
You’ll learn techniques to attract genuine followers, increase audience interaction, and apply content and collaboration strategies to enhance engagement and build loyal fans.
The course is designed for users with intermediate Instagram knowledge but covers everything from basics to advanced tactics, making it accessible for those already using the platform who want to professionalize their brand.
It’s not mandatory, but switching to a business account is recommended to access advanced features like analytics, contact buttons, and promotional tools covered in the course.
The course covers mobile photography, color coordination, editing, visual consistency, and creating cohesive galleries, plus examples and inspiration to help you develop a unique style aligned with your brand.
Yes, you’ll learn how to write effective bios, craft authentic storytelling, and emotionally connect with your audience to strengthen your brand identity.
The course teaches how to use features like analytics, Instagram Stories, hashtags, shops, paid promotions, audience targeting, and collaborations to boost your business results.